01
Case Studies
02
Work Experience
Dubai | Dec, 2024 - Current
Head of Design, Confidential (Contract)
Leading the end-to-end design of an AI-driven B2B banking platform, continuously optimizing workflows for small SMEs.
Designing and maintaining a scalable design system to ensure consistency across web and mobile platforms.
Developing and refining key fintech features, including AI-powered document comparison, card activation, and intelligent chat support.
Collaborating with engineers and stakeholders to enhance and expand the AI banking solution for small businesses.
Conducting ongoing usability testing and user research to improve AI-driven features and elevate user engagement.
abu dhabi | Feb, 2024 - Current
Lead Product Designer (UX UI,AI), Locai
Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions, while also building AI SaaS products from scratch, including their interactive website landing pages.
Optimized the checkout form, leading to a 20% decrease in user drop-offs during the three months of the redesign by conducting user research and A/B testing.
Collaborated with product managers, developers, Machine learning team and stakeholders to define product requirements and design solutions.
Successfully launched a new AI web app, onboarding over 10–15 clients within the first three months, with a 4.8/5 user rating based on their feedback.
Abu dhabi | Feb, 2024 - Current
Lead Product Designer (UX UI,AI), Locai
Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions, while also building AI SaaS products from scratch, including their interactive website landing pages.
Optimized the checkout form, leading to a 20% decrease in user drop-offs during the three months of the redesign by conducting user research and A/B testing.
Collaborated with product managers, developers, Machine learning team and stakeholders to define product requirements and design solutions.
Successfully launched a new AI web app, onboarding over 10–15 clients within the first three months, with a 4.8/5 user rating based on their feedback.
Abu dhabi | Feb, 2024 - Current
Lead Product Designer (UX UI,AI), Locai
Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions, while also building AI SaaS products from scratch, including their interactive website landing pages.
Optimized the checkout form, leading to a 20% decrease in user drop-offs during the three months of the redesign by conducting user research and A/B testing.
Collaborated with product managers, developers, Machine learning team and stakeholders to define product requirements and design solutions.
Successfully launched a new AI web app, onboarding over 10–15 clients within the first three months, with a 4.8/5 user rating based on their feedback.
abu dhabi | Feb, 2024 - Current
Lead Product Designer (UX UI,AI), Locai
Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions, while also building AI SaaS products from scratch, including their interactive website landing pages.
Optimized the checkout form, leading to a 20% decrease in user drop-offs during the three months of the redesign by conducting user research and A/B testing.
Collaborated with product managers, developers, Machine learning team and stakeholders to define product requirements and design solutions.
Successfully launched a new AI web app, onboarding over 10–15 clients within the first three months, with a 4.8/5 user rating based on their feedback.
Abu dhabi | Feb, 2024 - Current
Lead Product Designer (UX UI,AI), Locai
Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions, while also building AI SaaS products from scratch, including their interactive website landing pages.
Optimized the checkout form, leading to a 20% decrease in user drop-offs during the three months of the redesign by conducting user research and A/B testing.
Collaborated with product managers, developers, Machine learning team and stakeholders to define product requirements and design solutions.
Successfully launched a new AI web app, onboarding over 10–15 clients within the first three months, with a 4.8/5 user rating based on their feedback.
India | Jul, 2023 - Current
Founder, Wishfolio
Built Wishfolio, a contribution-based platform where users help fulfill each other’s wishes by giving first, creating a fair and community-driven ecosystem.
Designed and developed the product from A to Z, overseeing everything from vision to execution.
Assembled and led a team to drive product development, growth, and user engagement.
India | Jul, 2023 - Current
Founder, Wishfolio
Built Wishfolio, a contribution-based platform where users help fulfill each other’s wishes by giving first, creating a fair and community-driven ecosystem.
Designed and developed the product from A to Z, overseeing everything from vision to execution.
Assembled and led a team to drive product development, growth, and user engagement.
India | Jul, 2023 - Current
Founder, Wishfolio
Built Wishfolio, a contribution-based platform where users help fulfill each other’s wishes by giving first, creating a fair and community-driven ecosystem.
Designed and developed the product from A to Z, overseeing everything from vision to execution.
Assembled and led a team to drive product development, growth, and user engagement.
Dubai | Apr, 2023 - Apr, 2024
Lead UX UI Designer | Project Manager | QA, CPT Markets
Transformed CPT Markets' platform by revamping UX/UI and integrating AI capabilities - converting standard products into intelligent solutions.
Achieved 60% higher retention and 35% improved conversion within 5 months through streamlined onboarding and data-driven iterations.
Solved critical checkout drop-offs through UX optimization, leading to expanded project ownership from parent companies—with our team winning ‘Top Performing Team Player’ the same year.
Led a team of 4 designers while collaborating with product managers, developers, and stakeholders to define requirements and deliver user-centered design solutions.
Successfully launched new B2B/B2C products within 4-5 months - delivering all critical bug fixes and UX optimizations that significantly improved real-user satisfaction across platforms.
Dubai | Apr, 2023 - Apr, 2024
Lead UX UI Designer | Project Manager | QA, CPT Markets
Transformed CPT Markets' platform by revamping UX/UI and integrating AI capabilities - converting standard products into intelligent solutions.
Achieved 60% higher retention and 35% improved conversion within 5 months through streamlined onboarding and data-driven iterations.
Solved critical checkout drop-offs through UX optimization, leading to expanded project ownership from parent companies—with our team winning ‘Top Performing Team Player’ the same year.
Led a team of 4 designers while collaborating with product managers, developers, and stakeholders to define requirements and deliver user-centered design solutions.
Successfully launched new B2B/B2C products within 4-5 months - delivering all critical bug fixes and UX optimizations that significantly improved real-user satisfaction across platforms.
Dubai | Apr, 2023 - Apr, 2024
Lead UX UI Designer | Project Manager | QA, CPT Markets
Transformed CPT Markets' platform by revamping UX/UI and integrating AI capabilities - converting standard products into intelligent solutions.
Achieved 60% higher retention and 35% improved conversion within 5 months through streamlined onboarding and data-driven iterations.
Solved critical checkout drop-offs through UX optimization, leading to expanded project ownership from parent companies—with our team winning ‘Top Performing Team Player’ the same year.
Led a team of 4 designers while collaborating with product managers, developers, and stakeholders to define requirements and deliver user-centered design solutions.
Successfully launched new B2B/B2C products within 4-5 months - delivering all critical bug fixes and UX optimizations that significantly improved real-user satisfaction across platforms.
Dubai | Apr, 2022 - Apr, 2023
UX UI/ Product Designer | Product & Project Manager, Stealth
Revamped UX/UI for a confidential client, creating a 10x high-fidelity prototype that helped secure investment from the US, significantly boosting client interest.
Led UX/UI design and project management for high-profile clients, including Ketto, 5X, Stoxbox, and others.
Developed a design system and led design iterations, enhancing user experience and reducing client revision requests.
Managed daily client alignment meetings and drove end-to-end project execution.
Took ownership of multiple projects, ensuring strategic and user-centric design outcomes.
Dubai | Apr, 2022 - Apr, 2023
UX UI/ Product Designer | Product & Project Manager, Stealth
Revamped UX/UI for a confidential client, creating a 10x high-fidelity prototype that helped secure investment from the US, significantly boosting client interest.
Led UX/UI design and project management for high-profile clients, including Ketto, 5X, Stoxbox, and others.
Developed a design system and led design iterations, enhancing user experience and reducing client revision requests.
Managed daily client alignment meetings and drove end-to-end project execution. Took ownership of multiple projects, ensuring strategic and user-centric design outcomes.
Dubai | Apr, 2022 - Apr, 2023
UX UI/ Product Designer | Product & Project Manager, Stealth
Revamped UX/UI for a confidential client, creating a 10x high-fidelity prototype that helped secure investment from the US, significantly boosting client interest.
Led UX/UI design and project management for high-profile clients, including Ketto, 5X, Stoxbox, and others.
Developed a design system and led design iterations, enhancing user experience and reducing client revision requests.
Managed daily client alignment meetings and drove end-to-end project execution.
Took ownership of multiple projects, ensuring strategic and user-centric design outcomes.
Dubai | Aug, 2021 - Apr, 2022
UX UI Designer | UX Mentor | Project Manager, Atechy Technologies
Led UX/UI design and project management for multiple high-profile projects, including creating a high-fidelity prototype for a confidential client, which attracted significant investor interest.
Developed and implemented design systems, guiding projects from low to high fidelity.
Conducted in-depth research, ensuring designs met client goals and market needs.
Held daily alignment meetings with project managers to ensure seamless project execution and alignment with client objectives.
Contributed to UX, UI, presentations, and mood boards, enhancing project outcomes and team collaboration.
Dubai | Aug, 2021 - Apr, 2022
UX UI Designer | UX Mentor | Project Manager, Atechy Technologies
Led UX/UI design and project management for multiple high-profile projects, including creating a high-fidelity prototype for a confidential client, which attracted significant investor interest.
Developed and implemented design systems, guiding projects from low to high fidelity.
Conducted in-depth research, ensuring designs met client goals and market needs.
Held daily alignment meetings with project managers to ensure seamless project execution and alignment with client objectives.
Contributed to UX, UI, presentations, and mood boards, enhancing project outcomes and team collaboration.
Dubai | Aug, 2021 - Apr, 2022
UX UI Designer | UX Mentor | Project Manager, Atechy Technologies
Led UX/UI design and project management for multiple high-profile projects, including creating a high-fidelity prototype for a confidential client, which attracted significant investor interest.
Developed and implemented design systems, guiding projects from low to high fidelity.
Conducted in-depth research, ensuring designs met client goals and market needs.
Held daily alignment meetings with project managers to ensure seamless project execution and alignment with client objectives.
Contributed to UX, UI, presentations, and mood boards, enhancing project outcomes and team collaboration.
Dubai | NOV, 2020 - AUG, 2021
Product Designer | Product Manager, DoJoin
Played a key role as both Product Designer and Manager, reporting directly to the CEO.
Identified and redefined the company’s strategy and management approach, leading to profitability within months of joining.
Transformed the product experience as the sole designer, contributing to the rapid growth of the application.
Helped the application gain thousands of active users and become a well-recognized product in the UAE.
dubai | NOV, 2020 - AUG, 2021
Product Designer | Product Manager, DoJoin
Played a key role as both Product Designer and Manager, reporting directly to the CEO.
Identified and redefined the company’s strategy and management approach, leading to profitability within months of joining.
Transformed the product experience as the sole designer, contributing to the rapid growth of the application.
Helped the application gain thousands of active users and become a well-recognized product in the UAE.
Dubai | NOV, 2020 - AUG, 2021
Product Designer | Product Manager, DoJoin
Played a key role as both Product Designer and Manager, reporting directly to the CEO.
Identified and redefined the company’s strategy and management approach, leading to profitability within months of joining.
Transformed the product experience as the sole designer, contributing to the rapid growth of the application.
Helped the application gain thousands of active users and become a well-recognized product in the UAE.
India | MAY, 2010 - NOV, 2020
UX UI / Product Designer, Fiverr
Gained diverse experience on freelancing platforms like Fiverr and Freelancer, working on a wide range of projects across industries.
Collaborated with clients from China, the US, Australia, and India, enhancing cultural awareness and adaptability in design.
Developed strong project management skills, balancing multiple projects while maintaining high-quality deliverables.
Built lasting client relationships, leading to repeat business and referrals.
This experience contributed significantly to my professional growth, expanding my skill set and industry knowledge.
india | MAY, 2010 - NOV, 2020
UX UI/ Product Designer, Fiverr
Gained diverse experience on freelancing platforms like Fiverr and Freelancer, working on a wide range of projects across industries.
Collaborated with clients from China, the US, Australia, and India, enhancing cultural awareness and adaptability in design.
Developed strong project management skills, balancing multiple projects while maintaining high-quality deliverables.
Built lasting client relationships, leading to repeat business and referrals.
This experience contributed significantly to my professional growth, expanding my skill set and industry knowledge.
India | MAY, 2010 - NOV, 2020
UX UI/ Product Designer, Fiverr
Gained diverse experience on freelancing platforms like Fiverr and Freelancer, working on a wide range of projects across industries.
Collaborated with clients from China, the US, Australia, and India, enhancing cultural awareness and adaptability in design.
Developed strong project management skills, balancing multiple projects while maintaining high-quality deliverables.
Built lasting client relationships, leading to repeat business and referrals.
This experience contributed significantly to my professional growth, expanding my skill set and industry knowledge